Our Services & Facilities
Qualitative Research
We have state-of-the-art facilities, and provide a full range of qualitative research services, including hosting, moderating, and field and recruiting services.
Quantitative Research
Our quantitative research services include online, mobile, and mail surveys, as well as data processing, analysis, and reporting.
Custom Services
Custom research is our specialty. We'll design a plan from the ground up in areas such as product and website usability testing, strategic marketing, merchandising, and mystery shopping.
Meeting Spaces
Host your next Lexington event at The Matrix Group. We offer a convenient, private, and flexible space to accommodate your group of up to 20 people, with facility rental on an hourly, daily, or multi-day basis.Overview of Our Services:
Analytical services• Demographic analysis
• Statistical analysis
⋅ Multivariate analysis
⋅ Regression analysis
• Segmentation
Data mining
Ethnographic/Observational research
Event marketing
Field services
• Field audits
• On-site/mobile interviewing
• Telephone interviewing
Focus groups & in-depth interviews
• Dedicated focus group facility
• Usability tests
• Recruiting
• Moderating
• Authorized FocusVision facility
Hybrid research
Ideation
Merchandising audits
Mock juries
Mystery shopping programs
Project management
Online research
• Online surveys
• Online communities
• Recruiting for online surveys
• Website usability
Questionnaire design
Strategic planning